Wednesday, October 31, 2007

HughesNet & Deceptive Marketing

There oughta be a law. Oh wait, there is. It's called Truth-In-Advertising.

From the Wiki (links on the website) . . . .

....

Commercials

Throughout its history, HughesNet has run a series of television commercials featuring actress Margaret Easley. Each time the name of the service has changed, a new commercial has been filmed. The central message of each commercial is fairly consistent, stating to viewers that anyone in the continental United States can have Internet access and "all you need is a clear view of the southern sky." Most of the commercials are 60 seconds in length, but there have also been 30-second variants as well as 30-minute infomercial-length variants which are broadcast both on normal DirecTV channels as well as on DirecTV channel 227, a channel that DirecTV uses solely for its own infomercials.

One of the commercials had a demonstration of the service with web pages moving very fast, but if one looked at the program bar of IE, it says it is working offline. This means that they weren't connecting to the Internet when loading the pages, but browsing from their cache. As of May 2006, an older DirecWay commercial is hosted and viewable on Margaret Easley's website.

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